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The majority of Twitter Blue's original subscribers have unsubscribed


According to a recent source, Twitter Blue was able to sign up about 640,000 new customers after CEO Elon Musk unveiled the new subscription plan in November. Only about 68,157 of the roughly 150,000 early Twitter Blue subscribers had persisted through the end of April.

Only 150,000 people signed up for Twitter Blue when it first launched in November, according to internal documents obtained by the Washington Post last year. Musk then disabled new signups after people started impersonating people and brands on the social media platform.

Approximately 81,843 individuals, or 54.5 percent, of Twitter users who first signed up for Twitter Blue are no longer subscribed, according to a research by Mashable. According to a survey conducted by the subscription management company Recurly, the average annual churn rate for subscription-based businesses is only 5.57 percent.


According to a previous Gizmodo story, many former Twitter Blue subscribers were unable to cancel their subscriptions even after failing to make payments for months.

The proportion of Twitter Blue subscribers with few followers has remained largely stable, according to the most recent data from last month on the social media site. This explains why so many Twitter Blue subscribers continue to show up, either as a result of the premium function of algorithm boost on the For You timeline or simply as a result of continuing to receive service features even after cancelling the subscription.
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