Muslim dating site loses appeal against Match Group, owner of Tinder

Due to the similarity to Match.com, a Muslim dating app was asked to modify it, although it has since lost its attractiveness.

The Court of Appeal upheld a June 2022 judgement that Muzmatch, renamed Muzz, would have been perceived by the general public as a subsidiary of Match Group, which also controls Tinder.

The legal action, according to Muzz, is "deeply worrying for other start-ups in the dating sector," and the company has condemned the decision.

The court's decision in Match Group's favour was welcomed, the company stated.

The original judge's conclusion that there was "a likelihood of confusion as a result of Muzmatch's use of SEO keywords comprising the word'match'" was upheld by the court.

SEO (search engine optimisation) is the process of utilising specific terms or phrases on websites to increase the likelihood that they will rank highly on search engines like Google.

Shahzad Younas, the founder and CEO of Muzz, criticised the choice and claimed that Match Group was using the legal action as a "tactic" to "maintain their globally dominant position."

Instead of employing such ineffective and exploitative strategies against your competitors, how about genuinely developing and creating better products, he said.

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